Latest book I read: Dan Ariely’s “Predictably Irrational”

I particularly appreciated this book, for it was a good tool to refresh some well-grounded concepts of behavioral psychology and economics, a field of study I have been (predictably irrationally) addicted to during my master’s degree, as much as I’ve chosen it as subject for my final dissertation. Back to the book, I would suggest it because it is an ideal starting point also for non-BE nerds, since it is written in a colloquial and non-academese language, along the style that characterizes other books (e.g. Freakonomics*), which makes the approach to the topic less mathematical and closer to daily life situations and therefore more captivating. Read More